Reddit’s recent design overhaul was all about modernity. CEO Steve Huffman explained that he didn’t want Reddit to feel old anymore. If Reddit were to compete in the future, it would have to look like it belonged there. Reddit is already seeing that it belongs in the future as the popularity of the so-called “front page of the internet” is on the upswing. So much so, that according to Amazon’s web traffic analysis platform Alexa, Reddit is now getting more U.S. visitors than Facebook and is the third most popular website in the U.S. behind only Google and YouTube.
This, of course, isn’t all about the rise of Reddit. Facebook’s slow demise, exacerbated by a user base that is migrating to other social platforms (including Reddit, and, fortunately for Mark Zuckerberg, WhatsApp and Instagram) and the recent Cambridge Analytica scandal also deserves attention. The stats, however, do not lie and Reddit looks to be in a strong position going into the future. A lot of people like visiting Reddit, and when they’re there, they like it and spend a lot of time on the site.
The average Reddit user spends over 15 minutes on the discussion hub every day. This is almost five minutes longer than Facebook users spend on the social network. It is substantially longer than YouTube users, who on average spend 8 minutes and 31 seconds on the site, and Google users, who clock in an average of 7 minutes and 16 seconds.
For years, Reddit has been the go-to place for all manner of online chat ranging from pop culture to the fringes of acceptable discourse. As we’ve seen Easter egg-filled TV series, movies, and video games become the norm, Reddit’s community has taken the lead in finding the hidden details and discussing what they mean. The recent redesign was supposed to make the site more welcoming to those who discover the site through those conversations, and it already seems to be working. More people than ever are finding Reddit, and more and more of them are coming back. Reddit’s little alien can definitely look to the future with a smile on its face.